If you are anything like the Aesthetic team you’ve probably overdone just about every “cool” bar and restaurant in Johannesburg, well at least thats what …
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2 Branded by Design
Arthur Benjamin Sugarman started making shirts for other people. But soon his creative flair took over and he started designing his own shirts. In 1963 he launched the first Ben Sherman shirt. Influenced by the classic American Ivy League shirt, Ben’s design vision ...
1 Bahari. A uniquely african swimwear collection by Noni
Noni takes after her mother: An established engineer in the otherwise male dominated industry, Mam’Sangweni is also an acclaimed fashion designer and heads African Insignia – her own design brand based in one of Johannesburg’s cultural hubs – Newtown. It was here, in ...
1 I love Ugly Clothing. Finally a collection worth investing in
They recreate classic garments with their own special, at times eccentric twist. Since its launch in 2008, the founders Valentin Ozich and Barnaby Marshall have successfully turned their passion for music, art and illustration into fashion. Leading the contemporary mens fashion game in ...
1 Shelflife.co.za and why you need them
Online shopping for any thing has increased quite dramatically over the last 3 years or so. At first it was a Brave, New World kind of a thing: people were generally scared to trade over the internet. I used to work at the Bank ...
1 Everything Tailored (Fabric for the perfect Gentleman)
It starts with the understanding of one’s own body shape (if you are purchasing a suit for someone else, get those measurements & proportions right). Take note of the proportionality between upper and lower body, and the width of the shoulders and back ...
1 Get a Decent Watch: Ulysse Nardin.
These days only a certain kind of person wears a watch. The need to know what time the time is, could be dispensed with by a number of gadgets on my person at any one time. No, wearing a watch has become indicative of ...
0 Everything #TheArthaus touches turns to gold. Including The Aesthetic.
They’re a creative media & design solutions organisation based in Johannesburg and they help get people talking about your brand. We get the full on benefit of constant collaboration with The Arthaus Media & Lifestyle Group. Here’s why you need ’em too
0 Driven: The New Jaguar F-Type Coupe
So you’ve had a good innings in the last 5 years and you feel that a reward for your work is in order. You’re contemplating purchasing a new car. Immediately your mind goes to the German marques and at this point, they’re all ...
0 THE DOUBLE-FACED CLOTH
Myth and metaphor are an important part of the identity of the African people. Stories told around the fire, patterns printed on cloth, drawings on the walls of huts and paintings on cave walls (like those of the Khoe-Sān in Southern Africa) are ...
0 The Dr’s Detox
ROOT GINGER (crushed): Weekends are for flexin’ and extension. But one can seemingly (very) quickly become a tad over-extended. And you’ll feel it on Monday – two days from now when you have other pressing maters to attend to. Root ginger removes excess toxins, ...
