If there’s a designer worth a mention, then it’s definitely Shanghai-based Helen Lee who currently juggles three brands; Insh – a streetwear brand, the Helen Lee contemporary designer label and the Hong Kong sports leisure brand Perfect Moment. Lee’s articulate creative designs effortlessly incorporate fashion-forward design with the cool and colourful, playful looks young Chinese women want to wear. With an impressive Chinese following, she has managed to expand globally with Lane Crawford and David Jones as stockists and having showcased a recent show in Los Angeles.
“Every season we develop new fabrics and prints to satisfy our customers’ crave for bold, sophisticated and stylish fashion apparel. We believe that wearing HELEN LEE is a declaration of stylish independence for every woman.”
It is quite evident that Helen Lee impersonates an urban woman that is strong, independent, adventurous, but also feminine. Her approach to contemporary fashion is open-minded and curious, continuously eager for challenges, exploits and discoveries.
