South African retail giant Edgars, is set to launching a 73 piece ‘Reengineered’ denim collection in collaboration with leading fashion design institute LISOF. Second year design students at LISOF were given youth brand denim products and tasked with up-cycling and re-engineering the garments, while taking into account sustainable fashion practices. The denim used to produce the collection has been locally sourced, and forms part of Edcon’s sustainability efforts, and is one of the many ways the retailer is playing its part in creating a more socially responsibly society.
The collection came about as the result of a stringent selection process, where students were given cues from street culture, the history of denim and pop culture as a springboard. The public was invited to vote for their favourite denim fashion illustration over a period of four weeks, at a stage where the students were still designing and conceptualizing their work on vision boards.
Four students were chosen as semi-finalists and one, Kearabetswe Sekati, was chosen as the overall winner of the competition. The collection will be launched officially at the Edgars store in Menlyn, Pretoria in August 2017.