Durban is a vibrant, world-class city mostly famous for its amazing tropical weather and the extravagant parties. A cultural aspect we feel is underrated is the city’s rich fashion heritage, one like non-other, influenced vastly by the indigenous IsiZulu culture with an Indian twist brought to the city by migrants throughout the ages. The Durban Fashion development program was initiated in 2011 when the Business Support Unit, Markets and Tourism Unit incorporated a fashion show to the Durban Business Fair, which what was then called the SMME Main Fair in 2011. The Unit had partnered with Living Arts and Culture department from PRC Unit where the fashion event was coordinated to give the young Durban designers a platform to showcase their latest creations and creativity.
EThekwini Municipality approved the launch of the Durban Fashion Fair(DFF) in 2012 which is part of the fashion development program that aims at capacitating the local designers, empowering young designers, and encourages the culture of local entrepreneurship through facilitated access to market and networking opportunities. An estimate of R9 million has been pumped into the program’s initiatives since it’s conception, initiatives that have benefited include; business management training, fashion shows, mentorship and international fashion internship. To date, over 100 young designers have been afforded opportunities in various fashion related and lifestyle events.
The Haute Couture show taking place in Durban later this month is set to generate excitement. The three-day show; held at the Square Boutique Hotel, Umhlanga, from July 28-30 will include showcases by esteemed designer Nitin Kartikeya, founder of Kartikeya.