The off season has always been a time of reflection of how your favourite team performed; goals, stats, best performer, manager(s), the works. It also brings optimism of something new – hope of things to come with new tactics and potential signings. Best of all is the banter among rival fans. That being said, one thing fans have never been able to do is be personally involved with their club.
Adidas is now changing the game, asking supporters to create kits for some of the biggest teams around the world. Real Madrid, FC Bayern Munich, Manchester United, Juventus, AC Milan and Flamengo have been lined up for supporters create their 3rd kits for the 2017/18 season. Submitted kits will enter “Battle Mode” as fans are given the chance to vote for their ultimate jerseys. Of the fan voted top 100, a panel of the clubs most prolific players will judge the best-of-the-best.
Giving creators a blank canvas to create something aesthetically
